Kathleen Williams is an entertainment marketing professional who operates with the belief that strategic leveraging of pop culture can catapult a brand’s awareness in the public psyche to new levels. Her 20 years in public relations and entertainment marketing for consumer, technology and fashion brands have given her a keen understanding of the power entertainment and pop culture serve as vehicles to promote brands.
Over the years Kathleen has developed entertainment marketing programs that leverage television and film product placement, celebrity brand evangelist programs and studio promotional partnerships. She works on a daily basis with Hollywood studios, television shows and producers, always on the lookout for new ways to insert her clients’ brands attention-grabbing projects.
Kathleen received a B.A. in Communications from St. Mary’s College.