• what
  • how
  • why
  • who
© Copyright Marked Entertainment 2013
  • info@markedentertainment.com
  • 323.920.0023
  • 5670 Wilshire Blvd. Ste. 100, Los Angeles, CA 90036
Negotiating For Your Brand

Marked Entertainment has developed an evaluation method that incorporates a number of factors.

  • Audience reach or impressions: this value has a direct correlation to the cost of reaching this audience.
  • Placement type: e.g. hands on, verbal mention, signage, etc.
  • Length of time
  • Targeted programming: how relevant was the placement to the desired consume
  • Ad buy: was there an ad buy surrounding the placement or integration
  • Key cast: did the interaction occur with principle/reoccurring cast or ancillary characters
  • Key Features communicated: fleeting logo, or intrinsic brand attributes communicated – e.g. low fat, freshness, special flavor, etc.

This data coupled with published Nielsen statistics and our proprietary formula yields the following tangible metrics:

  • Value of placement
  • Audience
  • Retention
  • Positive Feeling
  • Influence to purchase

← previous