Marked Entertainment has developed an evaluation method that incorporates a number of factors.

• Audience reach or impressions: this value has a direct correlation to the cost of reaching this audience.
• Placement type: e.g. hands on, verbal mention, signage, etc.
• Length of time
• Targeted programming: how relevant was the placement to the desired consume
• Ad buy: was there an ad buy surrounding the placement or integration
• Key cast: did the interaction occur with principle/reoccurring cast or ancillary characters
• Key Features communicated: fleeting logo, or intrinsic brand attributes communicated – e.g. low fat, freshness, special flavor, etc.

This data coupled with published Nielsen statistics and our proprietary formula yields the following tangible metrics:

• Value of placement
• Audience
• Retention
• Positive Feeling
• Influence to purchase

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