Your company can own licensed rights to use recognizable entertainment assets in association with your brands and products, from celebrity imagery to titles, logos, characters and more.
Securing licensing deals for your company is closely related to our celebrity endorsement activity. It can include characters portrayed by celebrities as well as the intellectual rights associated with the titles in which the character appears. Licensing rights on fictional characters and entertainment titles are a high value way to extend your brand. Association with entertainment properties can typically be used as a way to extend your brands further in existing markets or into entirely new ones.
At the same time, achieving such high visibility for your brand can be challenging without strong representation. Our industry relationships, along with years of experience in the studio and network creative processes, are critical to your success. It often involves negotiations with agents, writers, producers, directors, executive commercial interests as well as broader intellectual properties on which entertainment is often based.
We can guide you through it and deliver creative solutions. We focus on licensed relationships that reflect the right messages for your brand, from deep industry contacts to bring you the right association. And we have the skills and experience from years in the business to negotiate the greatest bang for your buck.